Gary Armstrong, Philip Kotler <br/><br/>
Marketing : an introduction 

 - 5th ed 
 - Pearson Education Asia, New Delhi  2001 
 - xxvii,765p 
<br/><br/><label>ISBN: </label>81-7808-353-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Arm/Kot