Trout, Jack & Rivkin, Steve <br/><br/>
Differentiate or die  survival in our era of killer competition 

 - East West Books, Chennai  2000 
 - x,237 
<br/><br/><label>ISBN: </label>81-86852-46-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Tro/Riv