TY  - BOOK
AU  - Trout, Jack & Rivkin, Steve
TI  - Differentiate or die: survival in our era of killer competition
SN  - 81-86852-46-8
U1  - 658.8 Tro/Riv 
PY  - 2000///
CY  - East West Books, Chennai
KW  - Commerce and Management
ER  -