Subroto Sengupta <br/><br/>
Brand positioning : strategies for competitive advantage 

 - Tata McGraw Hill, New Delhi  1990 
 - xix,299p 
<br/><br/><label>ISBN: </label>0-07-4624401-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Sen