Kumar, S Ramesh <br/><br/>
Managing Indian brands : marketing concepts and strategies 

 - Vikas, New Delhi  2001 
 - xiv,487 
<br/><br/><label>ISBN: </label>81-259-0937-0 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Kum