Alex Berson, Stephen Smith, Kurt Thearling <br/><br/>
Building data mining applications for CRM 

 - Tata McGraw Hill, New Delhi  c2000 
 - xxviii, 510p 
<br/><br/><label>ISBN: </label>0-07-040273-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Computer Science
<br/><br/><label>Dewey Class. No.: </label>001.642 Ber