Gupta,Vaswar Das <br/><br/>
Marketing mantra  the real story of direct marketing in India 

 - Prentice-hall of India, New Delhi  1998 
 - xi,162 
<br/><br/><label>ISBN: </label>81-203-1437-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Gup