TY  - BOOK
AU  - Gupta,Vaswar Das
TI  - Marketing mantra: the real story of direct marketing in India
SN  - 81-203-1437-9
U1  - 658.8 Gup 
PY  - 1998///
CY  - Prentice-hall of India, New Delhi
KW  - Commerce and Management
ER  -