Graeme Drummond, John Ensor <br/><br/>
Strategic marketing : planning and control 

 - 2nd ed 
 - Butterworth Heinemann, Oxford  2001 
 - xv,304p 
<br/><br/><label>ISBN: </label>0-7506-5236-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Dru/Ens