Paul Temporal and K C Lee <br/><br/>
Hi-tech hi-touch branding : creating brand power in the age of technology 

 - John Wiley & Sons Pte Ltd, New York  2001 
 - xi,219p 
<br/><br/><label>ISBN: </label>0-471-84596-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 Tem/Lee