TY  - BOOK
AU  - Paul Temporal and K C Lee
TI  - Hi-tech hi-touch branding : creating brand power in the age of technology
SN  - 0-471-84596-5
U1  - 658.827 Tem/Lee 
PY  - 2001///
CY  - John Wiley & Sons Pte Ltd, New York
KW  - MANAGEMENT
ER  -