Kumar, S Ramesh <br/><br/>
Marketing nuggets  conceptual dimensions in marketing 

 - Vikas, New Delhi  1998 
 - xi,362 
<br/><br/><label>ISBN: </label>81-259-0538-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Kum