Bergeron, Bryan <br/><br/>
Essentials of CRM : a guide to customer relationship management 

 - John Wiley, New York  2002 
 - xiii,220 
<br/><br/><label>ISBN: </label>0-471-20603-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.812 Ber