David A Aaker <br/><br/>
Strategic market management 

 - 5th ed 
 - John Wiley & Sons, Singapore  c2000 
 - xiv,330p 
<br/><br/><label>ISBN: </label>9971-51-293-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Aak