S H H Kazmi, Satish K Batra <br/><br/>
Advertising & sales promotion 

 - Excel Books, New Delhi  2001 
 - xii,579p 
<br/><br/><label>ISBN: </label>81-7446-259-7 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Kaz/Bat