Dayal, Raghubir (ed), Zachariah, Peter (ed) & Rajpal, Kireet (ed) <br/><br/>
Advertising and promotion management 

 - Mittal Publications, New Delhi  1996 
 - vi,324 
<br/><br/><label>ISBN: </label>81-7099-642-2 
<br/><br/><label>Dewey Class. No.: </label>R658.03 Day