TY  - BOOK
AU  - Shainesh, G  & Sheth, Jagdish N
TI  - Customer relationship management : a strategic perspective
SN  - 1-403-92862-2
U1  - 658.812 Sha/She 
PY  - 2006///
CY  - Macmillan India Ltd, New Delhi
KW  - MANAGEMENT
ER  -