TY  - BOOK
AU  - Seybold, Patricia B , Kramer, Mitchell I  & Muneer, Muhamed
TI  - Capitalising on customers : an executive's guide to CRM
SN  - 81-259-1874-4
U1  - 658.812 Sey 
PY  - 2005///
CY  - Vikas Publishing House, New Delhi
ER  -