Aaker, David A , Batra, Rajeev & Myers, John G <br/><br/>
Advertising management 

 - 4th ed 
 - Prentice-Hall, New Delhi  c1992 
 - xiii,599p 
<br/><br/><label>ISBN: </label>81-203-0790-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Aak