TY  - BOOK
AU  - Aaker, David A , Batra, Rajeev & Myers, John G
TI  - Advertising management
SN  - 81-203-0790-9
U1  - 659.1 Aak 
PY  - 1992///
CY  - Prentice-Hall, New Delhi
KW  - Commerce and Management
ER  -