Stafford, Marla R  & Faber, Ronald J <br/><br/>
Advertising,promotion,and new media 

 - Prentic-Hall, New Delhi  2005 
 - xii,380 
<br/><br/><label>ISBN: </label>81-203-2739 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Sta/ Fab