TY  - BOOK
AU  - Stafford, Marla R  & Faber, Ronald J
TI  - Advertising,promotion,and new media
SN  - 81-203-2739
U1  - 659.1 Sta/ Fab 
PY  - 2005///
CY  - Prentic-Hall, New Delhi
KW  - Commerce and Management
ER  -