David A.Aaker and John G.Myers <br/><br/>
Advertising Management 

 - 2nd ed 
 - Prentice-Hall Of India, New Delhi  1986 
 - xiii,560p 
<br/><br/><label>ISBN: </label>0-87692-236-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Aak/Mye