TY  - BOOK
AU  - David A.Aaker and John G.Myers
TI  - Advertising Management
SN  - 0-87692-236-1
U1  - 659.1 Aak/Mye 
PY  - 1986///
CY  - Prentice-Hall Of India, New Delhi
KW  - Commerce and Management
ER  -