Halve, Anand Bhaskar <br/><br/>
Planning for power advertising : a user's manual for students and practitioners 

 - Response Books, New Delhi  2005 
 - 260p 
<br/><br/><label>ISBN: </label>0-7619-3354-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.1 Hal