Warner, Charles  & Buchman, Joseph <br/><br/>
Media selling : broadcast, cable, print and interactive 

 - 3rd ed 
 - Surjeet Publ, New Delhi  2004 
 - xiv,598 
<br/><br/><label>ISBN: </label>81-229-0176-X 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 War/Buc