TY  - BOOK
AU  - Warner, Charles  & Buchman, Joseph
TI  - Media selling : broadcast, cable, print and interactive
SN  - 81-229-0176-X
U1  - 658.8 War/Buc 
PY  - 2004///
CY  - Surjeet Publ, New Delhi
KW  - Commerce and Management
ER  -