Malhotra, Naresh K <br/><br/>
Marketing research: an applied orientation 

 - 4th ed 
 - Prentice-Hall of India, New Delhi  2005 
 - xxix,876p 
<br/><br/><label>ISBN: </label>81-203-2744-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.83 Mal