Rodgers , F G Buck  & Shook, Robert L <br/><br/>
The IBM way  insights into the world's most sucessful marketing organization 

 - Harper & Row Publishers, New York  1986 
 - xiv,235 
<br/><br/><label>ISBN: </label>0-06-015522-1 
<br/><br/><label>Dewey Class. No.: </label>338.7610040973 Rod/Sho