TY  - BOOK
AU  - Rodgers , F G Buck  & Shook, Robert L
TI  - The IBM way: insights into the world's most sucessful marketing organization
SN  - 0-06-015522-1
U1  - 338.7610040973 Rod/Sho 
PY  - 1986///
CY  - Harper & Row Publishers, New York
ER  -