Kotler,Philip & Armstrong,Gary <br/><br/>
Principle of marketing 

 - 12th ed 
 - Prentice-Hall of India, New Delhi  c2008 
 - xxi,597p 
<br/><br/><label>ISBN: </label>978-81-203-3292-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot/Arm