Farris, Paul W (ed) <br/><br/>
Marketing metrics  50+metrics every executive should master 

 - Wharton School, New Delhi  2006 
 - xvi,359 
<br/><br/><label>ISBN: </label>81-7758-490-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 Far