Sumathi, S & Saravanavel, P <br/><br/>
Marketing research and consumer behaviour 

 - Vikas Publ, New Delhi  2003 
 - xvi, 761 
<br/><br/><label>ISBN: </label>978-81-25914-761 
<br/><br/><label>Dewey Class. No.: </label>658.83 Sum/Sar