Max Sutherland and Alice K sylester <br/><br/>
Advertising and the mind of the consumer : what works, what doesn't and why 

 - 2nd ed 
 - Allen & Unwin, Australia  2004 
 - xv,326p 
<br/><br/><label>ISBN: </label>1-86508-231-7 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Sut/Syl