TY  - BOOK
AU  - Max Sutherland and Alice K sylester
TI  - Advertising and the mind of the consumer : what works, what doesn't and why
SN  - 1-86508-231-7
U1  - 659.1 Sut/Syl 
PY  - 2004///
CY  - Allen & Unwin, Australia
KW  - Commerce and Management
ER  -