Saini, P. D. <br/><br/>
Sales promotion and advertising management : new trends and practices 

 - Shree niwas publications, Jaipur  2009 
 - iii,426 
<br/><br/><label>ISBN: </label>978-81-88730-55-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.82 Sai