TY  - BOOK
AU  - Kotler, Philip; Jain, Dipak C & Maesincee, Suvit
TI  - Marketing moves: a new approach to profits, growth, and renewal
SN  - 1-57851-600-5
U1  - 658.8 Kol 
PY  - 2002///
CY  - Harvard Business School press, Boston
KW  - MANAGEMENT
ER  -