Govind Apte <br/><br/>
Services marketing 

 - Oxford University Press, New Delhi  2004 
 - xi,440p 
<br/><br/><label>ISBN: </label>0-19-566758-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Apt