Jain, J N   & Singh, P P <br/><br/>
Modern advertising management : principles and techniques 

 - Regal, New Delhi  c2007 
 - xiv,425p 
<br/><br/><label>ISBN: </label>81-89915-59-2 
<br/><br/><label>Dewey Class. No.: </label>659.1 Jai/Sin