U.C.Mathur <br/><br/>
Strategic marketing management : text and cases 

 - Macmillan india, New Delhi  2006 
 - xvi,296p 
<br/><br/><label>ISBN: </label>10:1403-93100-3&13:978-1403-93100-9 
<br/><br/><label>Dewey Class. No.: </label>658.8 Mat