Mathur, U C <br/><br/>
Strategic marketing management : text and cases 

 - Macmillan (I), New Delhi  2006 
 - xvi,296 
<br/><br/><label>ISBN: </label>1403-93100-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Mat