edited by Sabyasachi Chatterjee <br/><br/>
Media and advertising management new trends 

 - Icfai Books, Hyderabad  2006 
 - vii,211p 
<br/><br/><label>ISBN: </label>81-314-0561-3 
<br/><br/><label>Dewey Class. No.: </label>659.14 Cha