TY  - BOOK
AU  - Kotler, Philip, Roberto, Ned & Lee, Nancy
TI  - Social marketing : improving the quality of life
SN  - 0-7619-2434-5
U1  - 658.8 Kot 
PY  - 2002///
CY  - Sage, Thousand Oaks
KW  - Commerce and Management
ER  -