TY  - BOOK
AU  - Heiman, Stephen E, Sanchez, Diane & Tuleja, Tad
TI  - TheNew conceptual selling
SN  - 0-7494-4277-6
U1  - 658.8 Hei 
PY  - 2004///
CY  - Kogan page, New Delhi
KW  - Commerce and Management
ER  -