U.C.Mathur <br/><br/>
Brand management: text and cases 

 - Macmillan India Ltd, New Delhi  2006 
 - Xiv,123p 
<br/><br/><label>ISBN: </label>10-1403-93017-1 & 13-978-1403-93017-0 
<br/><br/><label>Dewey Class. No.: </label>658.827 Mat