Ramaswamy, V S & Namakumari, S <br/><br/>
Marketing Management  planning,implementation & control 

 - 3rd ed 
 - Macmillan, New Delhi  1990 
 - xxxv,748 
<br/><br/><label>ISBN: </label>0-333-93719-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management <br/> Data Conversion warning: Invalid Date: 20071712
<br/><br/><label>Dewey Class. No.: </label>658.8 Ram/Nam