TY  - BOOK
AU  - Ramaswamy, V S & Namakumari, S
TI  - Marketing Management: planning,implementation & control
SN  - 0-333-93719-8
U1  - 658.8 Ram/Nam 
PY  - 1990///
CY  - Macmillan, New Delhi
KW  - Commerce and Management
KW  -  Data Conversion warning: Invalid Date: 20071712
ER  -