Loudon, David L. & Della,  Bitta A J <br/><br/>
Counsumer behavior : concpt and applications 

 - 4th ed 
 - New Delhi  2002 
 - xxiii,788p 
<br/><br/><label>ISBN: </label>0-07-047381-1 
<br/><br/><label>Dewey Class. No.: </label>658.83 Lou/Del