TY  - BOOK
AU  - Paine, Katie Delahate & Paarlberg, Willimam T (ed)
TI  - Measure what matters : online tools for understanding customers, social media, engagement, and key relationships .-978-0-470-92010-7
SN  - 978-0-470-92010-7
U1  - 659.202854678 Pai 
PY  - 2011///
CY  - John  Wiley & Sons, New Jersey
N1  - You can now measure everything, but you won't survive without the metrics that matter to your business --~~~~text~online tools for understanding customers, social media, engagement, and key relationships~~New Jersey~John  Wiley & Sons~Hb~978-0-470-92010-7~~~Measure what matters~Rs 1259.00~xiv, 252~2011~~~~~~~~~
ER  -