Zeithal, Valarie A & Bitner,Mary jo <br/><br/>
Service marketing : integral customer focus across the firm 

 - 3rd ed 
 - Tata McGraw Hill, New Delhi  2003 
 - xx, 668 
<br/><br/><label>ISBN: </label>0-07-053042-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 Zei/Bit